A Microsoft executive has acknowledged that Xbox did not emerge as the victor in the console war against Nintendo and Sony, deeming it the “worst generation to lose.”

During a podcast interview on Kinda Funny Games, Microsoft Gaming CEO Phil Spencer openly acknowledged that Xbox cannot emerge victorious in the “console war” against competitors Nintendo and Sony through conventional strategies.

The 55-year-old executive dismissed the notion that players from Sony or Nintendo would readily switch sides based on highly anticipated games, deeming such a belief as naive.

“It’s just not true that if we go off and build great games, all of a sudden you’re going to see console share shift in some dramatic way,”

Spencer said, adding: “We lost the worst generation to lose in the Xbox One.” 

Spencer diminished the notion that Xbox could surpass its rivals solely by developing games, emphasizing that this approach does not align with the experiences of most individuals.

“We’re not in the business of out-consoling Sony or out-consoling Nintendo. There isn’t really a great solution for us,” Spencer said. 

The executive stated that Xbox’s focus would be directed towards Game Pass, Xcloud, and ensuring seamless compatibility of its games across various devices.

“I see a lot of pundits out there that want to go back to a time when we all had cartridges and discs, and every new generation was a clean slate, and you could switch the whole console share,” Spencer said.

“That’s just not the world that we are in today. There is no world where Starfield is an 11 out of 10 and people are selling their P5s. That’s just not going to happen.”