The White House has refused to pay for Twitter’s blue verification checks. If Elon Musk follows through on his promise to remove verification badges from accounts that refuse to pay the monthly fee of $8, some White House officials may lose their verified status on Saturday.
After purchasing Twitter for $44 billion in October, Musk has faced challenges in making the platform profitable.
Although he restored accounts of users who were suspended for promoting hate speech and disinformation, this decision drove away advertisers. According to Musk, his company has lost $24 billion in value.
Musk announced last week: “On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks.”
Axios reported that the White House has decided against purchasing verification for its staff or organization on Twitter, following Elon Musk’s announcement that users must pay for a blue checkmark.
The decision was made despite a tweet from a White House official that included a link for purchasing subscriptions.
“It is our understanding that Twitter Blue does not provide person-level verification as a service,” White House director of digital strategy Rob Flaherty reportedly told staffers Friday. “Thus, a blue checkmark will now simply serve as a verification that the account is a paid user.”
Twitter has announced that the White House and some officials will have grey checkmarks on their profile, which signifies authenticity.
However, the White House has reportedly stated that it will not pay for verification services for its staff or the organization itself.
White House Deputy Director of Digital Strategy, Rob Flaherty, suggested that staff members are welcome to pay for their own blue checks, but he questioned the value of the service if anyone could buy it.
Elon Musk, Twitter’s owner, previously stated that the new Twitter Blue service, which includes blue checkmarks, would offer user perks such as participating in online polls.
However, some Twitter users have noted that the verification deadline falls on April Fool’s Day, and several celebrities, including Stephen King, have publicly stated that they won’t pay for the service.
“F–k that,” the best-selling novelist tweeted in October when Musk started toying with the idea. “They should pay me.”